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FinancialIncentive

A Schema.org Type

This term is in the "new" area - implementation feedback and adoption from applications and websites can help improve our definitions.
Thing > Intangible > FinancialIncentive
Represents financial incentives for goods/services offered by an organization (or individual).

Typically contains the name of the incentive, the incentivizedItem, the incentiveAmount, the incentiveStatus, incentiveType, the provider of the incentive, and eligibleWithSupplier.

Optionally contains criteria on whether the incentive is limited based on purchaseType, purchasePriceLimit, incomeLimit, and the qualifiedExpense.
PropertyExpected TypeDescription
Properties from FinancialIncentive
areaServed AdministrativeArea  or
GeoShape  or
Place  or
Text		 The geographic area where a service or offered item is provided. Supersedes serviceArea.
eligibleWithSupplier Organization The supplier of the incentivized item/service for which the incentive is valid for such as a utility company, merchant, or contractor.
incentiveAmount LoanOrCredit  or
QuantitativeValue  or
UnitPriceSpecification		 Describes the amount that can be redeemed from this incentive.

QuantitativeValue: Use this for incentives based on price (either raw amount or percentage-based). For a raw amount example, "You can claim $2,500 - $7,500 from the total cost of installation" would be represented as the following:

{
    "@type": "QuantitativeValue",
    “minValue”: 2500,
    “maxValue”: 7500,
    "unitCode": "USD"
}
QuantitivateValue can also be used for percentage amounts. In such cases, value is used to represent the incentive’s percentage, while maxValue represents a limit (if one exists) to that incentive. The unitCode should be 'P1' and the unitText should be '%', while valueReference should be used for holding the currency type. For example, "You can claim up to 30% of the total cost of installation, up to a maximum of $7,500" would be:

{
    "@type": "QuantitativeValue",
    "value": 30,
    "unitCode": "P1",
    "unitText": "%",
    “maxValue”: 7500,
    “valueReference”: “USD”
}
UnitPriceSpecification: Use this for incentives that are based on amounts rather than price. For example, a net metering rebate that pays $10/kWh, up to $1,000:

{
    "@type": "UnitPriceSpecification",
    "price": 10,
    "priceCurrency": "USD",
    "referenceQuantity": 1,
    "unitCode": "DO3",
    "unitText": "kw/h",
    "maxPrice": 1000,
    "description": "$10 / kwh up to $1000"
}
LoanOrCredit: Use for incentives that are loan based. For example, a loan of $4,000 - $50,000 with a repayment term of 10 years, interest free would look like:

{
    "@type": "LoanOrCredit",
    "loanTerm": {
            "@type":"QuantitativeValue",
            "value":"10",
            "unitCode": "ANN"
        },
    "amount":[
        {
            "@type": "QuantitativeValue",
            "Name":"fixed interest rate",
            "value":"0",
        },
    ],
    "amount":[
        {
            "@type": "MonetaryAmount",
            "Name":"min loan amount",
            "value":"4000",
            "currency":"CAD"
        },
        {
            "@type": "MonetaryAmount",
            "Name":"max loan amount",
            "value":"50000",
            "currency":"CAD"
        }
    ],
}
In summary: .
incentiveStatus IncentiveStatus The status of the incentive (active, on hold, retired, etc.).
incentiveType IncentiveType The type of incentive offered (tax credit/rebate, tax deduction, tax waiver, subsidies, etc.).
incentivizedItem DefinedTerm  or
Product		 The type or specific product(s) and/or service(s) being incentivized.

DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:

{
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
}
For a specific product or service, use the Product type:

{
    "@type": "Product",
    "name": "Kenmore White 17" Microwave",
}
For multiple different incentivized items, use multiple DefinedTerm or Product.
incomeLimit MonetaryAmount  or
Text		 Optional. Income limit for which the incentive is applicable for.

If MonetaryAmount is specified, this should be based on annualized income (e.g. if an incentive is limited to those making <$114,000 annually):

{
    "@type": "MonetaryAmount",
    "maxValue": 114000,
    "currency": "USD",
}
Use Text for incentives that are limited based on other criteria, for example if an incentive is only available to recipients making 120% of the median poverty income in their area.
provider Organization  or
Person		 The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
publisher Organization  or
Person		 The publisher of the article in question.
purchasePriceLimit MonetaryAmount Optional. The maximum price the item can have and still qualify for this offer.
purchaseType PurchaseType Optional. The type of purchase the consumer must make in order to qualify for this incentive.
qualifiedExpense IncentiveQualifiedExpenseType Optional. The types of expenses that are covered by the incentive. For example some incentives are only for the goods (tangible items) but the services (labor) are excluded.
validFrom Date  or
DateTime		 The date when the item becomes valid.
validThrough Date  or
DateTime		 The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.
Properties from Thing
additionalType Text  or
URL		 An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text  or
TextObject		 A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL		 The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL		 An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL		 Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event		 A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Source

https://github.com/schemaorg/schemaorg/issues/3572


Examples

Example 1
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
An example annotation for the US Federal EV Tax Credit implemented as part of the Inflation Reduction Act.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Clean Vehicle Tax Credit",
  "url": "https://www.irs.gov/credits-deductions/credits-for-new-clean-vehicles-purchased-in-2023-or-after",
  "publisher": {
    "@type": "Organization",
    "name": "Internal Revenue Service (IRS)"
  },
  "provider": {
    "@type": "Organization",
    "name": "US Federal Government"
  },
  "areaServed": {
    "@type": "Country",
    "name": "United States"
  },
  "validFrom": "2023-01-01",
  "validThrough": "2032-12-31",
  "incentiveType": "TaxCredit",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "QuantitativeValue",
    "minValue": "2500",
    "maxValue": "7500",
    "unitCode": "USD"
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "25101509",
    "name": "Electrically powered vehicle"
  },
  "incomeLimit": {
    "@type": "MonetaryAmount",
    "maxValue": "114000",
    "currency": "USD"
  }
}
</script>
Structured representation of the JSON-LD example.
Example 2
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
An example annotation for the Australian ACT Sustainable Household Scheme, which offers interest-free loans from 2,000-15,000 AUD using a list of DefinedTerms.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "ACT Sustainable Household Scheme",
  "url": "https://www.climatechoices.act.gov.au/policy-programs/sustainable-household-scheme",
  "publisher": {
    "@type": "Organization",
    "name": "ACT Government"
  },
  "provider": {
    "@type": "Organization",
    "name": "Brighte"
  },
  "areaServed": {
    "@type": "State",
    "name": "Australian Capital Territory"
  },
  "validFrom": "2021-05-01",
  "validThrough": "2026-06-30",
  "incentiveType": "Loan",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "LoanOrCredit",
    "loanTerm": {
      "@type": "QuantitativeValue",
      "value": "10",
      "unitCode": "ANN"
    },
    "annualPercentageRate": [
      {
        "@type": "QuantitativeValue",
        "name": "fixed interest rates",
        "minValue": "0",
        "maxValue": "0"
      }
    ],
    "amount": [
      {
        "@type": "MonetaryAmount",
        "name": "loan amount",
        "minValue": "2000",
        "maxValue": "15000",
        "currency": "AUD"
      }
    ]
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "30141500",
    "name": "Thermal insulation"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "40101806",
    "name": "Heat Pumps"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
  },
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "251018XX",
    "name": "Electric two-wheel vehicle"
  }
}
</script>
Structured representation of the JSON-LD example.
Example 3
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
An example annotation for the UK Electric Vehicle chargepoint grant for renters or flat owners, at 75% of the price to a max of $350.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Electric Vehicle Chargepoint Grant",
  "url": "https://www.gov.uk/electric-vehicle-chargepoint-grant-household",
  "publisher": {
    "@type": "Organization",
    "name": "UK Government"
  },
  "provider": {
    "@type": "Organization",
    "name": "Office for Zero Emission Vehicles (OZEV)"
  },
  "areaServed": {
    "@type": "Country",
    "name": "United Kingdom"
  },
  "validFrom": "2020-04-01",
  "validThrough": "2025-03-31",
  "incentiveType": "RebateOrSubsidy",
  "purchaseType": "NewPurchase",
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "25175000",
    "name": "Electric vehicle charging systems"
  },
  "incentiveAmount": {
    "@type": "QuantitativeValue",
    "value": "75",
    "unitCode": "P1",
    "unitText": "%",
    "maxValue": "350",
    "valueReference": "GBP"
  }
}

</script>
Structured representation of the JSON-LD example.
Example 4
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
An example annotation for the Solar Rebate Program in Banff, CA.
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "FinancialIncentive",
  "name": "Solar Rebate Program",
  "url": "https://www.banff.ca/807/Solar-Incentive-Program",
  "publisher": {
    "@type": "Organization",
    "name": "Town of Banff"
  },
  "provider": {
    "@type": "Organization",
    "name": "Town of Banff"
  },
  "areaServed": {
    "@type": "City",
    "name": "Banff"
  },
  "validFrom": "2018-01-01",
  "validThrough": "2024-12-31",
  "incentiveType": "RebateOrSubsidy",
  "purchaseType": "NewPurchase",
  "incentiveAmount": {
    "@type": "UnitPriceSpecification",
    "price": "750",
    "priceCurrency": "USD",
    "referenceQuantity": "1",
    "unitCode": "KWT",
    "unitText": "kW",
    "maxPrice": "15000"
  },
  "incentiveStatus": "Active",
  "incentivizedItem": {
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
  }
}
</script>
Structured representation of the JSON-LD example.